Well, Covid has definitely hampered our lives and has affected our livelihood in so many different ways. A lot of people have lost their jobs and things are yet to get settled as India faces the third wave of the virus. Among all these, if a business that has made loads of money and only grew from time to time, then it has to be the fantasy cricket business in India. In the pandemic, when everyone struggled, fantasy cricket organisations brought more people into their family and that also helped the users to earn loads of money as earning money was a bit problematic at that point of time since the government decided to shut everything down.
It is not that they marketed their product brilliantly, it is because they kept on innovating and brought new things into the table — something that the users were fascinated by. Various fantasy cricket leagues, 2nd innings fantasy, Spot fantasy are just few examples of the work done by various fantasy organisations of the country. Along with that, they of course branded their product really well. The likes of MS Dhoni, Gautam Gambhir, Virat Kohli, Yuvraj Singh, Sourav Ganguly, KL Rahul, Sachin Tendulkar and so many other superstars are associated with different fantasy organisations and in a country where cricket is followed religiously, you would expect their fans to follow them wherever they go. Thus, it became easy for the fantasy organisations to connect with their users.
Not just Cricket, a lot of new games were also introduced by the best fantasy cricket apps of India. Arcade games like Ludo, Carrom, Poker were brought in while many organisations launched Baseball, Kabaddi and other physical sports. Thus, apart from Cricket, the users always had something or the other to play and thus, users got the opportunity to play the game whenever they wanted as it was live 24 hours.
The numbers have massively increased when it comes to users playing online fantasy cricket in India. Before March 2020, around 23 million users were regularly playing this game while now more than 50 million are part of the fantasy cricket family. Thus, statistically also it is proved that fantasy cricket has grown immensely during the pandemic.
